Some people call it user experience design, while others persuasion, but I think these terms do not cover the field that I’m deeply interested in.
As we have already learnt from Douglas Adams; the holistic approach is the most efficient way to solve a crime. In my case, I want to be the detective who investigates the kept secrets of “psychological design”. It may seem a scaringly interdisciplinary thing that unites marketing, interaction design, user experience design, graphic design and behavioral economics to solve THE riddle:
How to make products and services more pleasurable for the customer and more profitable for the company at the same time.
To sum it up, we can say that psychological design is the ergonomic approach towards communication and everything related.
Have a good read!