This is part two of a two-part article. The title of the first one is “Why Too Many Choices Are Bad For You”. You can read it here!
..Do you really want to research the Internet for a week to be able to make up your mind which HTC smarthpone is right for you from the 12 slightly-different ones?
And although this question is quite manipulative, the answer can be easily “YES!”, if you ask the right person…
And that’s exactly my point. Wide variety of products can appeal to a particular kind of customer: a well-informed one. One who knows what he or she wants exactly.
In his book called “The Long Tail”, Wired editor Christopher Anderson argues that products that have a low sales volume can collectively make up a market share that rivals the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough.
Actually, it’s not an argument, it’s a fact, just have a look at the figures. Probably that’s why we have shops that specializing exclusively in leather gloves, import tea or pesticides – although I, myself don’t understand the need for them.
But it should be taken into account that the appeal of enormous amount of products depends on the context. For example, if you want to order a good bottle of wine at a reasonable price, you won’t get much help by visiting this website:… Want to read more?